
PROJECT DETAILS
This animation was created to help patients understand Parent-of-Origin Aware Genomic Analysis (POAga), a new way of studying genetics using a single blood sample. POAga is designed to improve how certain hereditary cancers are understood by identifying whether a genetic change was inherited from the mother or the father. This information is can be important for care and risk assessment.
By combining advanced genetic testing with information already present in DNA, POAga can provide this insight without needing samples from other family members. The goal of this project is to make complex genetic concepts clearer and more accessible for patients and families.
This animation was created in collaboration with researchers at the BC Cancer Research Institute.
AUDIENCE
Patients
CLIENT
BC Cancer Research Institute
YEAR
2025
FORMAT
16:9
SOFTWARE
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro
Adobe Audition



